The KPI registry for teams that need metric clarity.
MeasureMap is a self-hosted business glossary that gives your team one place to define KPIs, assign owners, document formulas, link source systems, and connect each measure to where it is used.
Domains
- Sales24
- Finance32
- Marketing18
- Operations15
| KPI Name |
|---|
Customer Acquisition Cost (CAC) Total sales and marketing spend divided by the number of new customers acquired in the period. |
Net Revenue Retention (NRR) Percentage of recurring revenue retained from existing customers, including expansion and contraction. |
Monthly Recurring Revenue (MRR) Total predictable revenue generated from all active subscriptions in a given month. |
KPI definitions are scattered. Trust erodes.
Your team tracks dozens of KPIs, but definitions live in spreadsheets, Slack threads, and tribal knowledge. Different people use the same metric name to mean different things, ownership is unclear, and nobody can say exactly where a number comes from.
The Spreadsheet Problem
Definitions scattered across files no one trusts.
- — Multiple versions of the same KPI spreadsheet floating across teams.
- — No record of who changed a formula or why.
- — Disconnected from the dashboards and source systems where data actually lives.
- — Stale definitions lead to conflicting reports and eroded stakeholder trust.
The Enterprise Catalog Problem
Tools built for companies ten times your size.
- — Enterprise data catalogs cost six figures and take months to deploy.
- — Packed with automated lineage and semantic layers your team does not need yet.
- — Require dedicated admin staff just to configure and maintain.
- — Your 200-person company doesn't need an enterprise platform — it needs a registry.
From spreadsheet to searchable registry in minutes.
MeasureMap focuses on one workflow: defining, publishing, and looking up KPIs.
Import your existing CSV.
Log in as Admin, upload your KPI spreadsheet, and map columns to the registry format. MeasureMap validates the data before anything is committed.
Review validation errors.
Catch missing definitions, orphaned owners, or invalid status values before they enter the registry. Fix issues in the preview, not after the fact.
Search and browse.
Your team gets a searchable index of all KPIs, filterable by domain, owner, and status. Find any definition in seconds.
Open the full definition.
Click any KPI to see its definition, formula, owner, source system, dashboard link, and lifecycle status — all on one page.
Everything you need to trust a number.
MeasureMap strips away the noise of enterprise data catalogs and gives your team the exact metadata fields that matter when someone asks "how is this metric calculated?"
Clear Ownership & Status
Every KPI has a named owner. Know instantly whether a metric is Approved, in Draft, or Deprecated — and who is responsible for it.
Documented Formulas
Stop guessing. MeasureMap displays the exact formula or business rule behind each KPI, visible to everyone on the team.
Source System & Dashboard Links
Each KPI links back to its source system and the dashboard where it is reported. One click from definition to live data.
Net Revenue Retention (NRR)
ApprovedDefinition & Business Context
The percentage of recurring revenue retained from existing customers over a given period, including upgrades, downgrades, and churn. Used to measure account expansion efficiency and customer value growth.
Owner
James Park
FP&A Manager
Source System
Salesforce CRM
Opportunity & Subscription objects
Formula
(Starting_MRR + Expansion - Contraction - Churn) / Starting_MRR × 100Built to sit alongside the BI stack you already run
Definition, owner, formula, source, dashboard link, status, and more.
Docker Compose, your Postgres, your network. No external services.
Metadata never leaves your firewall. No third-party calls at runtime.
Your infrastructure. Your definitions. Full control.
MeasureMap runs on your own servers. No data leaves your network, no vendor lock-in, no surprise SaaS fees. Deploy it behind your firewall and keep KPI metadata exactly where your security team wants it.
- All metadata stays behind your firewall. No external calls.
- Deploy via Docker in minutes. Simple for any ops team.
- No live database connections required to start. Just bring a CSV export of your current KPI records.
version: '3'services:measuremap:image: ghcr.io/measuremap/app:latestports:- "3000:3000"environment:- NODE_ENV=production- # Your own Postgres instance- DATABASE_URL=postgres://user:pass@db:5432- APP_URL=https://metrics.internal.yourcompany.comBuilt for the people who own the numbers.
MeasureMap is designed for BI leads, FP&A managers, RevOps teams, and data analysts — the people responsible for metric truth in your organization.
The Problem
"Every week I lose hours answering the same Slack questions — how is this KPI calculated, which dashboard is right, who changed the formula."
The Solution
Give them a MeasureMap link instead. Definitions, formulas, and owners are all documented and searchable. The repeat questions stop.
The Problem
"Sales told the board revenue grew 18%. My model says 14%. Turns out we were using completely different definitions of the same metric."
The Solution
Lock in one approved definition with a clear owner and status. When everyone pulls from the same registry, board-meeting surprises go away.
The Problem
"We have a Google Sheet with all our KPI definitions, but it is six months stale and new hires don’t even know it exists."
The Solution
Import that sheet into MeasureMap once. Assign an owner to every metric. Now the whole team has a governed, searchable registry instead of a forgotten spreadsheet.
Pricing
One plan. Full access. Self-hosted on your stack.
Get started with the complete KPI registry — no feature gates, no per-seat pricing.
Pilot Program
Full self-hosted KPI registry. Unlimited users, unlimited KPIs, hands-on import and deployment support.
Limited pilot capacity for 2026.
Docker + your Postgres instance.
No per-seat or per-KPI fees.
FAQ
Frequently asked questions
See MeasureMap in action.
Book a 20-minute walkthrough to see the KPI registry workflow, or request pilot access to run MeasureMap on your own infrastructure.